It’s bright, lively, and has plenty of Harrah’s purple. So it goes at Harrah’s in Joliet, Illinois, right in the downtown area of this growing city of 146,000, located 40 miles SW of Chicago. It’s deeply ingrained in the Harrah’s philosophy that a smile-on-the-face entertainment experience will keep more customers coming back than an extra few tenths of a percent for the player in the blackjack rules or video poker pay tables.

You’re not necessarily going to get the best games in town. Harrah’s Casino Resort in Joliet, Illinois But when you go to a Harrah’s casino, you know you’re going to get the multi-tiered Total Rewards players club, décor that emphasizes the purple in the Harrah’s logo, an expansive and solid buffet, and employees who are well-trained in customer service. Not every Harrah’s is identical, of course. More than any other casino company, Harrah’s Entertainment has long been all about imprinting its brand on the consciousness of the nation’s gamblers.